UPI Loan wanted to refresh their website with a modern, visually appealing look consistent with their brand. No web design starts without an outline. To make each banner the focal point for the user as they scroll, I purposely gave enough space in-between so that every individual section break felt like mini pages of the site.
When it comes to visuals, brand consistency is key. For this, I took stock photos and modified them to fit the color brand. This consisted of a combination of masking, compositing, and color correction effects.
After some additional compositing and applying the color scheme to all the images, I then began putting things into place. Below is the end-result.
Infographics designed using: Adobe Photoshop + Adobe XD