Samples of work managed and/or created by Juan Herrera as Content Strategist
The Future of the AI PC Starts
with Intel Core Ultra Processor
Background
Intel is at the forefront of the AI revolution for PCs. The release of the Intel Core Ultra processor revealed the beginning of the AI PC. The task was to create a 2-minute video explaining the capabilities and benefits of the processor.
Accomplishing this required collaboration with technical marketers to ensure we accurately communicated the technology. The storyboard was fully designed by me. Once the storyboard was complete, I handed it to my editor to apply the motion graphics and animation. He also lended his voice for the VO.
The finished video was received extremely inside Intel and externally. The video was featured in many customer facing events world-wide, and helped reinforce Intel’s messaging on their role in the AI revolution.
Sample frames of storyboard sequence
Intel Explainer Video Series
Background
Audience engagement wasn’t where we wanted it to be when it came to delivering training videos internally. I was brainstorming a way to change this and came up with this idea for explaining Intel technology that was not just informative, but entertaining as well. By combining education with humor, I believed it would allow viewers to retain information much more than if it were a typical interview format. So I wrote a script.
To my benefit, my editor was a comedian outside of work, and he was more than happy to jump on board with this proof-of-concept as the face for the series and add his style of flair to the delivery.
I put together a small internal focal group to watch the video. As I had hoped for, the feedback was overwhelmingly positive. Some even requested that it be available public so that they can show customers. I took it to my higher-ups and got approval to release it broadly internally within the company. To my surprise, majority of the division echoed the focal group’s request to make them public. So, we did.
Selling Guides
Background
Intel has great OEM partners who work together with Intel to design and deliver amazing PCs to the masses. So, why not showcase the collaborative effort by highlighting their devices in a “Better Together” story program?
We produced partner product guides for Lenovo, Samsung, and HP. I oversaw the design process from the agency and the in-house designer in my team, as well as, the messaging copy.
These were received very well by the OEM, who used them in various events and customer meetings. We even upscaled into a video, whereby we invited a rep from the OEM to come speak on the device. This was a hit, not only internally at Intel, but with the OEM.
The program was a success, resulting in added partnerships with other OEMs. Click any image above to see the full selling guide, and make sure to check out additional selling guides below.
Click each thumbnail to preview
Infographics
Background
How do you take a 30-slide PowerPoint and compress it into 1-page? Through creative and careful design!
Our sellers were finding it difficult to showcase Intel CPU performance to customers on the spot while scrolling through countless slides. In hearing this feedback, I took the initiative in putting together a “battlecard” infographic that sellers can have in their backpocket.
The challenge was fitting as many proofpoints into one page that fully solidified the messaging while making it easy to digest. I have to give a shoutout to the legal team for working with me on shortening the legal disclaimers.
This resulted in a high demand for these battlecards and helped sellers address customer needs.
